DEVELOPMENT

DEVELOPMENT ROADMAP

A 36-month view of model development, sample approvals, photography, seasonal bags and apparel, two annual dealer catalogs, and staged launch creative.

Planning version: September 28, 2026. Months are proposed targets for review with Sean and production. Future models and releases require approval.

Year 12026–27

First model wave: 4, 8, 8 Jr, 6 and 9; develop 2, 5 and 10.

Year 22027–28

2, 5 and 10 rollout, then 3, 7 and Power Arm development and launch.

Year 32028–29

V1 MP, Pro and OS development and staggered releases.

Dealer catalogs2 per year

One spring/summer and one fall/winter workbook, with seasonal imagery and launch assets.

01 / Full-line view

36-month model overview

The sequence follows the established VOSTRA model family as a planning reference. The ETHOS 4, 8, 8 Jr, 6 and 9 artwork was documented in 2026; later ETHOS families below are proposed.

Year 1 · October 2026–September 2027

Model / group Oct–Dec 2026 Jan–Mar 2027 Apr–Jun 2027 Jul–Sep 2027
ETHOS 4 Samples & photography Launch & support Ongoing support Ongoing support
ETHOS 8 · 285 / 300 / 315 Samples & photography Launch & support Ongoing support Ongoing support
ETHOS 8 Jr Samples & approval Photography & launch prep Launch & support Ongoing support
ETHOS 6 Samples & approval Photography & launch prep Launch & support Ongoing support
ETHOS 9 · 290 / 305 Samples & approval Photography & launch prep Launch & support Ongoing support
ETHOS 2 / 5 Development Development & samples Samples & approval Photography & launch prep
ETHOS 10 · 300 / 320 / Jr Development Development & samples Samples & approval Photography & launch prep
ETHOS 3 / 7 / 1 Power Arm — Development Development Development & samples
ETHOS V1 · MP / Pro / OS — — — —

Year 2 · October 2027–September 2028

Model / group Oct–Dec 2027 Jan–Mar 2028 Apr–Jun 2028 Jul–Sep 2028
ETHOS 4 / 8 / 6 / 9 Ongoing support — — —
ETHOS 2 / 5 Launch & support Ongoing support — —
ETHOS 10 · 300 / 320 / Jr Launch & support Ongoing support — —
ETHOS 3 / 7 / 1 Power Arm Samples & approval Photography & launch prep Launch & support Ongoing support
ETHOS V1 · MP / Pro / OS — Development Development Samples & approval

Year 3 · October 2028–September 2029

Model / group Oct–Dec 2028 Jan–Mar 2029 Apr–Jun 2029 Jul–Sep 2029
Current ETHOS line Ongoing support Ongoing support Ongoing support Ongoing support
ETHOS V1 · MP / Pro / OS Samples & photography Photography & launch Launch & support Ongoing support
Next-line brief — — Development Development
02 / Stage gates

Development, samples & release windows

These are target windows. Sample receipt, playtesting, cosmetic approval, production inventory and photography access determine the actual release date. “First” and “second” sample dates marked proposed have not been confirmed by the factory.

Goal / model group Development start First samples Second / final samples Sample shoot & cleanup Catalog Proposed launch
Spring/summer 2027
4; 8 285 / 300 / 315		 Art and revisions documented Aug–Sep 2026 Earlier round completed; date unverified Photo samples reported ready Sep 2026; receive and approve Oct Oct–Nov 2026 shoot; Nov–Dec cleanup SS27 content Jan; final Feb 2027 4: Jan; 8 285: Feb; 8 300 / 315: Mar, subject to stock
Spring/summer 2027
8 Jr		 Artwork sent Aug 2026 Proposed Oct 2026 Proposed Dec 2026 Jan 2027 shoot and cleanup SS27 final Feb 2027 Apr 2027
Spring/summer 2027
6; 9 290 / 305		 Artwork sent Aug 2026 Proposed Oct–Nov 2026 Proposed Jan–Feb 2027 Feb–Mar 2027 shoot and cleanup SS27 supplement Apr if Feb cutoff is missed 6: May; 9 pair: Jun 2027
Fall/winter 2027
2; 5; 10 300 / 320 / Jr		 Concept Oct–Dec 2026; factory art Jan 2027 Proposed Feb–Mar 2027 Proposed May–Jun 2027 Jul–Aug 2027 shoot and cleanup FW27 final Aug–Sep 2027 2 / 5: Oct–Nov; 10 family: Nov–Dec 2027
Spring/summer 2028
3; 7; 1 Power Arm		 Concept Apr–Jun 2027; factory art Jul Proposed Aug–Sep 2027 Proposed Nov–Dec 2027 Jan 2028 shoot and cleanup SS28 final Feb–Mar 2028 3 / 7: Apr–May; Power Arm: Jun 2028
Spring/summer 2029
V1 MP / Pro / OS		 Concept Jan–Mar 2028; factory art Apr–Jun Proposed Jul–Aug 2028 Proposed Oct–Nov 2028 Dec 2028–Jan 2029 shoot and cleanup SS29 final Feb 2029 MP: Mar; Pro: Apr; OS: May 2029
03 / Two seasons each year

Seasonal bags, apparel & dealer catalogs

Each development window serves its upcoming spring/summer or fall/winter launch. Bags and tees follow approved racket colors; photography and catalog production follow final samples.

Season Racket-line goal Bag development / samples Apparel development / samples Photography / catalog Launch support
Spring/summer 2027
Jan–Jun		 Staged 4, 8, 8 Jr, 6 and 9 rollout 4 / 8 MAGMA direction in review Sep 2026; first sample Oct–Nov; revised Dec–Jan; shoot Jan–Feb Tee/hat concepts Oct–Nov 2026; samples Dec–Jan; final art Feb Racket shoot Oct–Mar; bags/tees by Feb; SS27 workbook final Feb, with later model supplements as needed Model packages Jan–Jun; coordinated bag and apparel creative
Fall/winter 2027
Jul–Dec		 Develop and release 2 / 5 / 10 in stages Start palette Jan–Feb 2027; first sample Apr; second Jun; shoot Jul–Aug Concept Mar–Apr; first sample May; final Jul Racket/bag/apparel shoot Jul–Aug; FW27 workbook final Aug–Sep Model releases Oct–Dec, plus corresponding assets
Spring/summer 2028
Jan–Jun		 Develop and release 3 / 7 / Power Arm Start Jul–Aug 2027; first sample Oct; second Dec; shoot Jan 2028 Concept Sep 2027; sample Nov; final Jan 2028 Racket/bag/apparel shoot Jan; SS28 workbook final Feb–Mar Model releases Apr–Jun with bag and merch creative
Fall/winter 2028
Jul–Dec		 V1 sampling and photography; support current line; no new racket launch assumed Fall refresh starts Jan–Feb 2028; first sample Apr; second Jun; shoot Jul Concept Mar; sample May; final Jul Refresh shoot Jul; FW28 workbook final Aug–Sep; V1 preview if approved Current-line ads, promotions, partner assets and site updates
Spring/summer 2029
Jan–Jun		 Staged V1 MP, Pro and OS rollout V1 palette starts Jul–Aug 2028; first sample Oct; second Dec; shoot Jan 2029 Concept Sep 2028; sample Nov; final Jan 2029 V1/bag/apparel shoot Dec–Jan; SS29 workbook final Feb V1 releases Mar–May with matching creative
Fall/winter 2029
Jul–Sep planning cutoff		 Full-line review and next-line brief Next fall refresh starts Jan–Mar 2029; samples Apr / Jun; shoot Jul Concept Mar–Apr; sample May; final Jul FW29 workbook final Aug–Sep, subject to approved assortment Current-line support; decide refresh and successor scope
04 / Recurring work

Monthly deliverables

Standing monthly scope alongside the seasonal product calendar. The date windows reflect the earlier to-do list; dates falling on weekends shift to a nearby business day. Campaign launches, partner print deadlines, inventory and approvals determine the final sequence. This is a scope and cadence reference, not a live status tracker.

Workstream Monthly output Target timing What Sean receives / what goes live
Web analytics and sales review 1 monthly web and marketing summary Review from the 1st, after prior-month data closes.
  • Shopify sales, orders, traffic and campaign/ad results available from the platforms; compare with the prior period when useful.
  • Flag product, market, conversion and promotion observations; provide supporting exports when requested.
  • RSPA sales/discount and commission figures when due, with web-only totals distinguished from wholesale.
Advertising and promotional creative 12–18 finished assets across scheduled campaigns Creative before each placement; social ad review in the last week for the following month's launch.
  • Product, technology, player and offer concepts in dealer and consumer versions.
  • Web landscape/portrait banners, social story/post, retailer/POP and print formats required by each placement.
  • Revisions, export checks and labeled high-resolution final files for sales, web, media and partners. Each finished format counts once.
RSPA and partner advertising Approximately 2 digital and 1 print ad when scheduled, included in the 12–18 assets To newsletter, SMS or publication deadline; print proof before submission.
  • Member offer/product creative, newsletter and SMS image variants when scheduled, and print-ready artwork.
  • Partner proof and revisions, destination link/offer check, and final files to Steve or the publication.
  • These graphics are part of the advertising total, not additional assets.
Email and sales-channel communication 1–2 consumer campaigns plus dealer/distributor materials as scheduled Dealer/distributor communication around the 3rd; consumer send dates follow approved offers.
  • Consumer email design, product copy, graphics, calls to action, landing links, test send and approved revisions.
  • Distributor/rep blasts for approved product, workbook, price or asset updates; supply the corresponding files and links.
  • Coordinate site offer and product availability before send; any email graphics count in advertising above.
Website and DTC promotion execution Scheduled promo launches and itemized site updates Targeting review around the 6th; rotator refresh around the 7th and 18th; live dates follow approved offers.
  • Homepage rotators, collection/product pages, imagery, navigation, pricing, discounts, closeouts and RSPA member display.
  • Build and verify approved offers and discount codes; review restock and abandoned-cart opportunities where applicable.
  • Check live links and prices, then remove or revert time-limited offers at campaign close.
Partner website and asset support Monthly partner review and asset handoffs Partner-site review around the 14th; communication around the 15th.
  • Check current product presentation, logos, imagery and banners on key partner sites; identify outdated material.
  • Provide approved high-resolution product/advertising files and guidance on where and when to use them.
  • Handle requested retailer POP, UPC layouts or packaging files as product and production needs arise; major new product programs stay in the seasonal calendar.
Social and photography content Campaign-ready content for scheduled posts and ads Review social activity throughout the month; prepare creative before the approved post or campaign date.
  • Review product/brand posts and relevant repost opportunities; supply corporate launch and promotion creative.
  • Select and crop available player, product and lifestyle photography for current ads, email, web and partner use.
  • Coordinate approval and use of available testimonial or player imagery; new product shoots remain on the seasonal calendar.
05 / Creative handoff

What accompanies each approved release

Workstream Release deliverables
Product & production Approved specifications and cosmetics, production art, packaging/UPC layouts, pricing and availability checks.
Photography Sample shot list, product and action images, selections, cutouts, retouching and organized final asset folder.
Dealer materials Seasonal workbook/catalog placement, model copy and specifications, retailer creative and partner/RSPA formats when scheduled.
Consumer launch Product page and racquet-selector content, model ads, web and social formats, launch email, promotional coordination.
Line extensions Bag colors and seasonal tees/hats aligned to the approved model story, with samples, final art and imagery.
Approval and timing note. On September 28, 2026, photography samples were reported ready while DHL labels were still pending. Move dependent shoots, catalogs and launch targets together if shipping, sample approval or production availability shifts. The proposed ETHOS 2 / 5 / 10 / 3 / 7 / Power Arm / V1 model sequence requires Sean and production approval.